Optimizing your content involves writing unique content in your own words and not imitate works written by others. Copying someone else's work is considered plagiarism and many sites do not like it. Write your content naturally and be sure to include your main keywords selected by doing some research.
Optimizing content off-site by building backlinks from authoritative sites will help improve the site. When a link to your domain name is placed on a website that the search engines assume authority, your site will look. If you are looking for search engine optimization services then you can check the web.
When there are lots of sites with the same kind of authority that links to your website, search engines think a lot of people talking about your content and they began to recalculate the importance and relevance of your content.
The more backlinks you build, the better your site the possibility of also being considered the authority on the web. The search engines consider the anchor text you choose, how many other sites associated with, page rank of the site linking and more. To have a better chance of a higher rank, be sure to use your main keyword to add to the content in place.